Growth Marketing Manager résumé: what employers are asking for right now
We read 99 open growth marketing manager postings on employers' own job boards, at companies including Brex, Fivetran and Suno. Of the 69 whose requirements we have read, the skills asked for most are Growth Marketing (39%), Performance Marketing (38%) and Meta Ads (26%) — so those belong near the top of a growth marketing manager résumé, in the words the posting uses. The median posting asks for 7+ years of experience.
From 99 open postings on employers’ own job boards, as of .
Skills growth marketing manager postings ask for
| Skill | Share of postings | Bar |
|---|---|---|
| Growth Marketing | 39% | |
| Performance Marketing | 38% | |
| Meta Ads | 26% | |
| Paid Social | 25% | |
| Attribution | 20% | |
| SQL | 20% | |
| Incrementality Testing | 19% | |
| Lifecycle Marketing | 19% | |
| B2B Marketing | 17% | |
| Data Analysis | 17% | |
| Marketing Analytics | 17% | |
| CRM | 16% | |
| Experimentation | 16% | |
| Excel | 14% | |
| Google Ads | 14% |
Share of the 69 postings whose requirements we have read.
A skills section built from those postings
List only what you can talk about in an interview, and use the posting’s own words for it — a screener searching for “Growth Marketing” will not match a synonym. Ordered by how often employers ask:
Skills
Growth Marketing · Performance Marketing
Meta Ads · Paid Social · Attribution · SQL · Incrementality Testing · Lifecycle Marketing · B2B Marketing · Data Analysis · Marketing Analytics · CRM · Experimentation
Excel · Google Ads
- Line 1: asked for by a third or more of postings.
- Line 2: often asked for.
- Line 3: sometimes asked for.
Sample growth marketing manager résumé
An illustrative example, not a real person: the employers and results are made up. The skills are the ones the postings above ask for, so it shows how those requirements read on a page.
Senior Growth Marketing Manager
Growth marketer with 7+ years leading acquisition, lifecycle, and analytics programs across B2B and fintech products. Builds performance marketing systems, runs experimentation and incrementality testing, and uses SQL-driven analysis to improve CAC, conversion, and retention.
Experience
Senior Growth Marketing Manager · Series B fintech software company
2021 – present
- Scaled Performance Marketing across Meta Ads and Google Ads, lowering blended CAC 24% while increasing qualified pipeline 41% year over year.
- Built Attribution and Marketing Analytics dashboards in SQL and Excel, improving channel reporting accuracy and reducing weekly manual reporting by 8 hours.
- Led Incrementality Testing and Experimentation on paid social and lifecycle offers, reallocating spend to higher-lift channels and improving trial-to-paid conversion 12%.
- Partnered with CRM and Lifecycle Marketing teams to launch segmented journeys that lifted activation rates 15% and reduced early-stage churn 9%.
Growth Marketing Manager · B2B SaaS platform for technical buyers
2018 – 2021
- Managed Paid Social and B2B Marketing campaigns for self-serve and sales-assisted funnels, growing MQL volume 52% while holding spend growth to 18%.
- Used Data Analysis and Marketing Analytics to identify audience and creative breaks, then refreshed targeting and messaging to improve CTR 29%.
- Designed Experimentation plans across landing pages, offers, and nurture paths, increasing demo conversion 14% and shortening time to first meeting.
- Supported CRM segmentation and lifecycle programs with SQL extracts and cohort analysis, improving lead-to-opportunity conversion and attribution coverage.
Skills
Growth Marketing · Performance Marketing · Meta Ads · Paid Social · Attribution · SQL · Incrementality Testing · Lifecycle Marketing · B2B Marketing · Data Analysis · Marketing Analytics · CRM · Experimentation · Excel · Google Ads
More growth marketing manager bullet points to adapt
- Directed in-house media buying across Meta Ads and Google Ads, shifting budget toward the highest-converting segments and improving ROAS 21%.
- Built an attribution framework for multi-touch funnels, clarifying channel contribution and reducing overinvestment in low-lift prospecting campaigns.
- Ran incrementality tests on retargeting and lifecycle campaigns, proving incremental revenue and trimming inefficient spend by 17%.
- Launched personalization rules in CRM journeys, raising repeat purchase rate 11% and improving message relevance across key segments.
- Partnered with product and sales teams on product-led growth experiments, increasing free-to-paid conversion and expanding self-serve revenue.
- Used Python and SQL to automate cohort reporting, uncover churn patterns, and speed weekly growth reviews from days to hours.
- Tested new creative and audience combinations in paid social, improving CTR, lowering CPC, and stabilizing lead quality.
- Analyzed funnel drop-off by channel and segment, then prioritized fixes that increased activation and reduced cost per activated user.
- Built lifecycle marketing programs for onboarding, reactivation, and upsell, improving retention and expanding expansion revenue.
- Worked with financial services stakeholders to align compliance, messaging, and measurement for scalable acquisition campaigns.
What sets an application apart
Listed as a plus rather than a requirement: Fintech (22%), Product-led Growth (14%), Python (12%), B2B Marketing (9%), Developer Marketing (9%), Financial Services (9%), Personalization (9%) and Figma (7%). Worth naming if you have it, and never worth claiming if you do not.
Level, location and pay
- Most are senior roles (39% of postings that state a level).
- 28% are listed as remote.
- Listed mainly in United States, Canada and United Kingdom.
- US postings that publish a yearly salary: median $174k, middle half $159k–$213k (from 12 postings).